Common words that suck emotional power out of your content


There is a time and place for writing intellectually. When it comes to tugging at the heartstrings of your audience, you may want to use words that appeal to their emotions instead of their mind. Here is a good list of intellectual words along with their emotional counterparts.

Marketers being Awesome

Every word has an emotion attached to it.

Every reader, regardless of profession or IQ, has an emotional reaction to your words. It is hardwired into the brain.

So when you are writing a blog post or other content for online marketing, your choice of words is important. Need convincing?

Legendary copywriter John Caples made a life study of persuasive writing. Once, he changed the word “repair” to “fix” in an ad and achieved a 20% increase in response. One word!

Related:A word reduction plan for lean writing

That illustrates an important rule of word choice for writers: When emotion meets intellect, emotion always wins. Analytical words activate the reader’s analytical brain instead of triggering an emotional response. Here is an example.

How would you respond to getting this email?

YOUR NAME HAS BEEN SELECTED BY COMPUTER TO PARTICIPATE IN A PRIZE-AWARD PROGRAM IN WHICH PRIZES ALREADY HAVE BEEN…

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4 comments

    • I’m glad you enjoyed it! I can’t wait to get my blog running again at full speed. I’ve taken on a couple big projects that have consumed my time. Luckily these projects are paid. =) I hope you’re doing well!

      Like

  1. I second BigLizzy’s thanks. Interesting… so I followed the link to the original, and gobbled it up to the end, where it says “If you enjoyed this, you might also like: 6 writer’s tricks for grabbing attention in the first paragraph”… and, keen to find out more, I clicked that link and was met with a page headed ‘Marketers being Awesome: thinking about leadership and strategy’ — page not found. Oh, the irony! 🙂

    Liked by 1 person

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